For women who want more than just marketing — brand strategy, storytelling, and a digital presence that reflects their values and gives them freedom, profit and growth.

Founded by Brooke Abel, a prominent digital marketer, storyteller, and champion of women in business, Montempe supports visionary women in building brands and a digital presence that embodies substance and purpose — creating a business that honours their depth while cultivating the independence, growth, and purpose they've always envisioned. Oh, and your time — you’ll get that back, too.

SOCIAL MEDIA MARKETING + MANAGEMENT | EMAIL MARKETING | STORYTELLING COPYWRITING | BRAND STRATEGY DEVELOPMENT | WEBSITE DESIGN + DEVELOPMENT

SOCIAL MEDIA MARKETING + MANAGEMENT | EMAIL MARKETING | STORYTELLING COPYWRITING | BRAND STRATEGY DEVELOPMENT | WEBSITE DESIGN + DEVELOPMENT

Taj Mahal Brooke Abel, Montempe, Branding Studio, Brand strategy and development, Digital marketing, Women-led businesses, Brand development, Storytelling copywriting, Social media marketing, Email marketing, Website design and development
Steven Bartlett Presents Brooke Abel, Montempe, Branding Studio, Brand strategy and development, Digital marketing, Women-led businesses, Brand development, Storytelling copywriting, Social media marketing, Email marketing, Website design
Elizabeth Gilbert, Brooke Abel, Montempe, Branding Studio, Brand strategy and development, Digital marketing, Women-led businesses, Brand development, Storytelling copywriting, Social media marketing, Email marketing, Website design and development

Welcome to the future of your aligned brand and life. Welcome to Montempe.

A studio dedicated to building your independence through storytelling that connects, strategy that converts, and impact that lasts.

A large, textured, light-colored seashell with intricate ridges and spiral shape, displayed against a black background. Brooke Abel, Montempe, Branding Studio, Brand strategy and development, Digital marketing, Women-led businesses
A fossilized seashell mounted on a metallic pin against a black background. Brooke Abel, Montempe, Branding Studio, Brand strategy and development, Digital marketing, Women-led businesses, Brand development, Storytelling copywriting
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A woman with short dark hair and minimal makeup holds a piece of raw meat to her ear against a black background. Brooke Abel, Montempe, Branding Studio, Brand strategy and development, Digital marketing, Women-led businesses, Brand development

Brooke here, founder and all things Montempe — it’s so lovely to meet you! I built Montempe because too many modern women don’t have time. Oh, time. Yet, they have a vision, an intelligent idea and a unique skillset. They start businesses without the strategy, support, and story needed to grow and evolve sustainably, which doesn’t lead to the success they deserve just burnout, questions and endless hours creating content.

(Queue Montempe’s entrance) We run your marketing, create strategies and write the words that connect and convert so you can get back to doing what you love most, whilst you can trust you have a trusted, aligned brand being built for you.

Montempe was born at a profound turning point for me. Coming out of the pandemic, I was faced with a choice: return to the corporate world or take everything I had — my extensive qualifications in marketing, my experience running and starting my own small businesses, and my vision — and build something of my own. I chose independence. I chose to create a business that gave me freedom, and more importantly, one that could give other women theirs, too.

What I quickly discovered was that talented women were burning out trying to be everything to their business — strategist, copywriter, designer, social media marketer, and CEO all at once. They were spending precious hours on marketing tasks instead of focusing on what they loved most and did best.

I knew that women needed more than just another service provider. They needed a strategic, dedicated and creative partner who understood that sustainable growth comes from authentic storytelling, brand-aligned strategies and genuine support. Someone who could give them back their time while building something that truly reflected their values and vision.

I see our online presence as our most powerful portfolio. The way we tell our story through words, copy, and content is what connects, converts, and creates the growth women deserve.

That’s why Montempe exists. To give women back their time. To help them shape their mindset, nurture their creativity, and build businesses that empower their independence rather than consume it. To create portfolios and presences that make an impact, reflect values, share stories with substance and make them (you) profit.

Why.

collaborate WITH MONTEMPE

Every brand, piece of copy or social presence we create begins with a deep, holistic strategy that goes beyond surface-level aesthetics. We define what you stand for, who you serve, and how to speak with authentic connection and genuine conversion.

From there, we design aligned content, share stories designed to captivate and convert, and build a digital presence that invites trust and delivers real results. We guide your content and storytelling so your audience connects for the right reasons— and stays for a lifetime because they see themselves in your vision.

+We develop a brand strategy that gives you clarity, structure, and direction so you know exactly how to show up.
(Guiding you on how to turn your idea into a brand, brand strategy development, brand guidelines, and social media strategy)

+We write copy that tells your authentic story and resonates with the people you want to reach, creating connection that converts and keep your brand consistent across every platform and create seamless client experiences.
(Email marketing campaigns, welcome sequences, SEO, website copy, product copy, social media captions… anything where authentic words are required (which is everywhere!)

+We manage and design your social media so it becomes a professional, modern portfolio that reflects your values and works as a strategic business asset.
(Dedicated social media marketing and management, content creation, copywriting, strategy development, networking and scheduling)

+ We build websites that are beautiful, functional, and strategically designed to grow your business while showcasing your expertise.
(Website design + development, coding, SEO, layout strategy, copywriting and everything you need for a perfectly converting website)

Women are spending hours and hours trying to keep up with marketing, writing, design, and digital growth on their own. Montempe takes that weight off. We give you back your time, elevate your business with strategy and storytelling, and create a portfolio that not only looks aligned and professional but actively drives the freedom, profit, and growth you desire (and deserve).

What.

EXPLORE SERVICES

At Montempe, the way we work is as considered, sustainable, and dedicated as the brands we build.

We begin with listening — not just to what you want, but to who you are. We take time to understand your story, goals, and your vision for independence. From there, we map out a strategy that anchors your brand in purpose and clarity, ensuring every decision is intentional, every step forward is aligned and every creation is working hard toward achieving your goals.

Our process is collaborative and personal — Brooke is known for her genuine dedication and support to her clients. Through one-on-one sessions or ongoing retainers, we work closely with you to refine your message, create brand guidelines that become your foundation, and design a digital presence that is both captivating and strategic. Once we know your brand, you can confidently leave it with us and return to doing what you love most. Many of our clients have been working with us for years because they trust us to carry their vision forward.

Everything we deliver is crafted to save you time, give you structure, and create consistency across every touchpoint. That means you can focus on your work — your clients, your creativity, your purpose — knowing your brand and marketing are being built with intelligence, intention, and care.

Montempe is not only about what gets created, but about how we guide you through every step of the process. Our role is to ensure you have a brand and business that feels authentically yours, supports your independence, and sustains your growth for years to come.

How.

LET'S CREATE together

For those intrigued.

Learn more about Brooke and her journey towards Montempe:

  • Creativity meeting business fascinated me long before I understood why. I was drawn to the way we could embrace and live the dualities of who we were—how we could express something meaningful while turning that into a sustainable way of life.

    This innate curiosity led me to convince my school to allow me to enrol in a business course for graduates at 15 while simultaneously volunteering for L'Oréal Melbourne Fashion Week. I belonged in these environments, moving seamlessly between creative expression and strategic thinking, between philosophical conversations and practical business decisions. I was trusting an instinct that embraced both the artistic and the commercial, the thoughtful and the tactical.

    I moved forward to study international business and marketing at RMIT, choosing French and philosophy as my minors—honouring the balance of who I am. The analytical alongside the contemplative, the practical threaded through with meaning.

    By then I'd become a stylist for Melbourne and Sydney Fashion Weeks and registered my first ABN. I was building something, though the shape wasn't clear yet. When L'Oréal offered me a marketing position, I surprised everyone but myself by choosing to travel through Asia instead. 
    A time of complete independence opened my eyes to how differently life could be lived when you prioritised your values over others' expectations—and ultimately, that we owned the choice in how that looked.

    I came home, finished my degree, and then did what felt natural: I moved to Asia to write, to immerse, to discover. I started a travel blog which became my first real venture into building something entirely my own—how my love for writing and creativity could move forward in balance with business.
    India followed, where I lived and studied yoga at Parmarth Niketan ashram. The teachings there deepened something I'd always carried—a belief that how we live should reflect who we are, not who we think we should be. But returning home meant navigating the familiar tension between what felt expected and what felt true.

    I chose to honour both: simultaneously, I secured a corporate role in travel marketing and started my own jewellery label, Mahi Collective, inspired by my time abroad. It was an intensive but invaluable time. The corporate world taught me structure, psychology, and how successful businesses operate. My own brand taught me everything else—the beautiful complexity of building something from scratch, the strategic thinking behind digital marketing, the problem-solving, the resilience, the power of community, and the power of trusting yourself.

    I was living in two worlds, and both were preparing me for what came next.

  • March 2020 arrived with questions that would define everything: What do you do when the world pauses and you’re forced to examine what you’ve built? Who you are? Where you’re going?

    Like the world, the travel industry shifted overnight. My corporate role vanished. Melbourne entered its years of lockdowns, and I found myself in a relationship that no longer supported my growth. Rather than seeing this as loss, I recognised it as clarity—the beginning of an aligned new chapter. Every skill I’d developed, every experience I’d gathered, every lesson I’d absorbed had prepared me for this moment.

    From here, the roots of Montempe were planted. It became a way to weave together everything I understood about branding, marketing, mindset and business into something that could sustain not just me, but the women I knew needed this work too.
    What began as personal necessity quickly grew into a purposeful mission. I realised I wasn’t just building a business; I was creating a pathway for other women to do what I was doing—transforming ideas, talents and vision into something tangible, sustainable and liberating. To give women a way to be independent in every sense—their finances, creativity, autonomy, mindset—their lives, just as every woman deserves.

    Days before my 30th birthday, the world reopened and the courage I had been building came to front. I chose to leave everything that no longer served me and stepped fully into what did. No plan beyond trust in myself—trust in my abilities, trust in what I’d built, trust that the biggest leaps often lead to the most extraordinary landings.

    So, I leapt into a lifelong dream, booked a one-way ticket to Biarritz, France, and stepped into the next chapter.

  • Trusting myself fully taught me something most people spend a lifetime searching for and that I want every women to know now: true freedom and unwavering focus can exist at the same time.
    That’s where transformation happens—in that space between the familiar and the unknown, where creativity and clarity converge—at the edge of what you know and what you dare to create next.

    I spent months in the picturesque coastal town of Biarritz, building Montempe while reconnecting with myself, my desires and my capabilities. The business grew, but more importantly, I came to understand my purpose with complete dedication and clarity. Every experience—the early entrepreneurial drive, the corporate insights, the creative ventures, the travels, even the difficult transitions—had prepared me for this moment.

    I returned home to Melbourne with intention. I secured my dream apartment and deepened my understanding of the human mind through postgraduate studies in clinical psychology, becoming a qualified holistic therapist and refining my mindfulness and meditation practice along the way. 
    Every qualification, every skill, every lesson now serves the women I work with.
    Today, Montempe exists for women who refuse to compromise on their vision, creativity and autonomy.

    I work exclusively with creative and wellness entrepreneurs who want to build something meaningful. Not only profitable, but deeply aligned. The brands we create together are intentional from the inside out.

    Women who understand that their brand should reflect their depth, intelligence and unique perspective. Women who deserve to live a life of autonomy and choice through an aligned, successful and impactful brand.
    My approach to building brands and marketing is holistic—exploring the brand’s DNA and your mindset, first. I focus on understanding you, the founder, on a deeper level to develop and elevate your brand in a way that aligns with who you are at your core, your desired goals and your intended impact.

    From this depth, we shape everything: messaging and content to strategy—each crafted with substance and consistency across all platforms so your online presence reflects depth and attracts the right people for the right reasons. It connects, converts and creates change.

    I don’t build brands for the algorithm and I don’t chase trends or offer quick fixes. I build brands that become a life’s work. When you create something that truly works—something sustainable and aligned with your values—you build your own independence that can be sustained over time, that transcends fleeting trends and stands out in its own right. Mental, emotional, financial and creative freedom that allows you to make choices from a place of strength rather than limitation.

    That’s the true heart of my work—not just building brands, but building lives of autonomy and purpose, exactly as you deserve.

    This is where I am now. This is where Montempe stands. And if you feel something true in these words, it might be where you stand next.

MEET BROOKE: BOOK YOUR COMPLIMENTARY DISCOVERY CALL

Clients we’ve created for, strategized and supported:

Let’s connect.

brooke@montempe.com
+61 423 872 803
Melbourne, Australia - collaborating with clients globally.

Ready to reclaim your time and bring your brand into its next, elevated chapter? Need someone with strategic creativity to take over your social media or want to learn more about the process of turning your idea into a profitable business? — It’s about time we connected.

Please fill out the form below to enquire about working with Montempe, ask any questions, or say hello. You can also email or DM us via socials.

Chat soon. x Brooke

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